Pacific Coast Sports League
SponsorFlo Drove 35% Sponsorship Revenue Growth for Sports League
The Challenge
What they were facing
The Pacific Coast Sports League managed sponsorships across 8 teams and 200+ partners using spreadsheets and manual outreach. Renewal rates were declining, new sponsor acquisition took 6+ months, and the team couldn't quantify ROI for existing partners.
The Solution
How we solved it
We deployed SponsorFlo to centralize all sponsorship operations. AI agents automated proposal generation tailored to each prospect, built real-time ROI dashboards for existing sponsors, predicted renewal risk and triggered proactive outreach, and discovered new sponsor prospects through audience-brand matching.
Services Used
The Results
Measurable impact
35% increase in total sponsorship revenue. Renewal rate improved from 62% to 89%. New sponsor acquisition time cut from 6 months to 6 weeks. 200+ partners managed from a single dashboard. Team reduced from 8 coordinators to 4 (others promoted to strategy roles).
“SponsorFlo turned our sponsorship operation from reactive to predictive. We now know which partners are at risk months before renewal, and our proposals close 3x faster.”
Chris
Chief Revenue Officer, Pacific Coast Sports League
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